The Cambridge Handbook of Consumer Psychology Norton et al 2015

Description: The Cambridge Handbook of Consumer Psychology (CambridgeHandbooks in Psychology) by Michael I. Norton (Editor), Derek D. Rucker (Editor),Cait Lamberton (Editor)Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.Introduction understanding consumers in the here, the now, and the tomorrow Michael I. Norton, Derek D. Rucker and Cait Lamberton Part I. Individual Consumer Decision Making and Behavior 1. Consumer happiness and well-being Cassie Mogilner and Michael I. Norton 2. Attitude change and persuasion past, present, and future Zakary L. Tormala and Pablo BriÃƒÂ±ol 3. Consumer prediction forecasted utility, psychological distance, and their intersection Carey K. Morewedge and Hal E. Hershfield 4. Consumer emotions Eduardo B. Andrade 5. Evolution and consumer behavior Vladas Griskevicius and Kristina M. Durante 6. Consumer neuroscience revealing meaningful relationships between brain and consumer behavior Hilke Plassmann and Uma R. Karmarkar 7. Developmental consumer psychology children in the twenty-first century Lan Nguyen Chaplin and Paul M. Connell 8. Consuming brands Jill Avery and Anat Keinan 9. User design through self-customization Claudia Townsend, Ulrike Kaiser and Martin Schreier Part II. Interpersonal and Social Consumer Psychology 10. Identity-signaling behavior David Gal 11. Coping research in the broader perspective emotions, threats, mindsets, and more DaHee Han, Adam Duhachek and Nidhi Agrawal 12. Power and consumer behavior Derek D. Rucker and Adam Galinsky 13. Social hierarchy, social status, and status consumption David DuBois and Nailya Ordabayeva 14. Word of mouth and interpersonal communication Jonah Berger 15. Gift giving Morgan K. Ward and Cindy Chan 16. Interpersonal influences in consumer psychology when does implicit social influence arise? Kirk Kristofferson and Katherine White 17. Agency and communion as a framework to understand consumer behavior Didem Kurt and Jeremy Frimer 18. Online social interaction Andrew Gershoff and Ashesh Mukherjee Part III. Societal Structures 19. Ethical consumption Rebecca Walker Reczek and Julie R. Irwin 20. Government efforts to aid consumer well-being understanding federal health warnings and disclosures Jeremy Kees, Scot Burton and Craig Andrews 21. Taxes and consumer behavior Christopher Y. Olivola and Abigail B. Sussman 22. Moral and political identity Karen Page Winterich, Vikas Mittal and Karl Aquino 23. The consumer psychology of online privacy insights and opportunities from behavioral decision theory Leslie K. John 24. Consumers and healthcare the reluctant consumer Janet A. Schwartz 25. Social class and scarcity understanding consumers who have less Anuj K. Shah 26. Why should we then share? Collaborative consumption, from theoretical roots to new opportunities Cait Lamberton 27. Globalization, culture, and consumer behavior Carlos J. Torelli and Shirley Y. Y. Cheng.

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