Description: In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Price: 225 AUD
Location: Hillsdale, NSW
End Time: 2024-11-14T03:22:25.000Z
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EAN: 9781009243933
UPC: 9781009243933
ISBN: 9781009243933
MPN: N/A
Format: Hardback, 800 pages, 2nd Revised edition Edition
Author: Cait Lamberton (Edited by)
Book Title: The Cambridge Handbook of Consumer Psychology (Cam
Item Height: 3.7 cm
Item Length: 25.4 cm
Item Weight: 1.52 kg
Item Width: 17.8 cm
Language: Eng
Publisher: Cambridge University Press
