Consumer Behavior: Building Marketing Strategy by Delbert I. Hawkins and...

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Number of Pages: 816 Pages

Publication Name: Consumer Behavior: Building Marketing Strategy

Language: English

Publisher: Mcgraw-Hill Education

Item Height: 1.3 in

Publication Year: 2015

Subject: Marketing / General, Consumer Behavior

Item Weight: 51.1 Oz

Type: Textbook

Item Length: 10.2 in

Author: Delbert I. Hawkins, David L. Mothersbaugh

Subject Area: Business & Economics

Item Width: 8.3 in

Format: Hardcover